For decades, women with pelvic pain have been asked to wait. Wait for someone to take their symptoms seriously. Wait for referrals. Wait for long diagnostic pathways that often lead nowhere.
This past year felt different. It felt like the beginning of a shift, subtle at first, then undeniable. More women were heard. More clinicians were equipped. More pathways opened. And for the first time in a long time, diagnosis didn’t feel like a distant hope. It felt attainable.
At It’s About Time we are proud to have been at the centre of that shift. 2025 was the year of progress.
A System Built on Delays
When we look at women’s health across the UK, one theme echoes louder than any other: delay. Endometriosis and chronic pelvic pain affect millions yet many spend years trying to understand what is happening inside their own bodies. Traditional routes, built around imaging and surgical confirmation, move slowly and often leave patients feeling unseen.
Women described feeling lost in the system or being passed between departments without clarity. Pain that interrupted careers, relationships and plans became something they learned to live around while waiting for answers that always seemed just out of reach.
We entered this year with a clear question: How do we change that? The answer began with access.
A Rise in Awareness Across the UK
While clinical pathways remained slow, something powerful began happening outside hospital walls. Endometriosis has moved from a whispered condition to a mainstream conversation in the UK. News outlets published investigations into diagnostic delays. Celebrities shared their struggles publicly. Social media communities grew rapidly as women found support for symptoms they had carried alone for years.
This cultural shift mattered. Suddenly, women recognised themselves in these stories. They realised their pain wasn’t unusual or imagined. Conversations that once sat quietly in private messages and support groups started appearing in morning news programmes, documentaries and parliamentary discussions.
This year, the UK began treating endometriosis not as a niche women’s issue but as a public health concern. And with that visibility came urgency. More women sought information. More clinicians felt the need to improve pathways. More families understood what their daughters, partners and friends were navigating.
Awareness did not solve the problem, but it changed the conversation. It created a groundswell of recognition that made it impossible to ignore the need for earlier, easier diagnostic access. Against that backdrop of growing national attention, the work of providing accessible testing became even more vital.
Bringing EndoSure to the Women Who Needed It Most
One of the most meaningful developments this year was the adoption of The EndoSure Test. This non-invasive technology allowed women to undergo diagnostic assessment in a way that was approachable, swift and empowering. Instead of waiting for surgery or navigating long referral chains, women could access a test that respected their time and their experience.
The beauty of EndoSure lies not only in its scientific innovation but in the relief it brings. Appointments are simple. Results come sooner. Anxiety surrounding invasive diagnostic methods fades. Women no longer felt they had to fight for a first step. The first step was there.
As confidence grew, more clinics recognised the value of this approach. Women suddenly found they had real options, real timelines and real hope.
Stories That Stayed With Us
No progress this year was more powerful than the individual stories we witnessed. The woman who had spent nearly a decade trying to explain her symptoms to different doctors but walked out of her EndoSure appointment feeling lighter than she had in years. The mother who feared her pain would affect her ability to care for her children and finally felt validated. The university student who thought she’d have to put her education on hold until someone helped her understand her body.
These women did not just receive tests. They received recognition. Their journeys transformed from fragmented and discouraging to clear and actionable.
Clinicians Leading the Way
We’ve also watched clinicians, gynaecologists, pain specialists, GPs and nurses step forward to champion better diagnostics. Many spoke openly about how difficult it had been to support women through outdated pathways that offered few early intervention tools. Now, with EndoSure, they had something practical to offer much sooner.
This partnership between clinicians and patients has been essential. Change doesn’t happen from one side. It happens when both voices meet in the middle, calling for better and working together to build it.
Building Knowledge and Building Confidence
Progress didn’t stop with testing. Education and visibility became essential parts of our mission. Through open conversations across digital platforms, we made sure women felt informed, equipped and connected. The taboo around symptoms long dismissed as “just period pain” began to unravel as more people learned the real signs, the real impacts and the real options available.
The more we spoke publicly, the more others joined the conversation. Women shared experiences. Clinicians shared insights. Communities began advocating more actively for earlier care and better resources.
The Numbers Tell Their Own Story
Although numbers never capture the full human impact, this year they spoke with clarity. More women than ever accessed non-invasive endometriosis testing. More clinics integrated EndoSure into their care pathways. More clinicians shifted to earlier and more proactive diagnostic strategies. Women who once expected to wait years found themselves with meaningful answers in a matter of days or weeks.
These were not just metrics. They were the beginnings of a cultural shift toward timely and respectful care.
Looking Ahead With Intention
This progress has been inspiring, but it is only the foundation. This year will bring expansion into more regions, deeper partnerships with clinicians and a continued focus on smoothing the path from testing to diagnosis to treatment. We remain committed to pushing the boundaries of what early, accessible care can look like for women across the UK.
Most importantly, we will continue to listen. Every step forward this year happened because women spoke and we made it our mission to hear them.
A Final Word to the Women Who Waited
Thank you for your patience, your persistence and your willingness to keep seeking answers even when the system was slow to respond.
Last year we made progress together. This year we will go even further.
Because when it comes to your health It’s About Time.
Could your symptoms be endometriosis?
If you are experiencing pelvic pain, heavy periods, bloating or fertility concerns, the EndoSure test offers a rapid, non-invasive way to assess the likelihood of endometriosis. Learn how the test works or find a clinic near you and book an appointment.